Basics Apple
25 September 2011
Apple Inc. 2010, Fourth-Quarter Stock Analysis
‘Two men were discussing how to make extra money. One man says to the other, “I am thinking about getting into Egyptian real estate.”
“Oh really?” asks the other man.
The first man replies, “Yes, but I am afraid it is a pyramid scheme.” ‘ – Unknown comedian
Apple – the Broad View
When you are wrong you are wrong. I was wrong about Apple but so were the Bears. I thought Apple would report $15-$18 billion in total revenue for the fourth quarter of 2010. Maybe $20 billion in revenue – tops. Instead Apple reported an astounding $26.7 billion in total revenue! First let us take a look at the graph of this revenue over the last few years.
Notice that Apple’s total revenue has very nearly doubled in the space of one year (87%). In my previous article about Apple, I wrote that it was astounding that Apple doubled their total revenue in the space of two years. They are nearly $7 billion over the high-end estimation.
This article is not designed to replace my prior Articlesbase article, “Apple Inc., a Stock Analysis for December 2010 – Buy a Bushel Basket of Apple Stock”. This article instead updates that financial information to what is now known about Apple. The basic profit drivers are still the iPhone, iPad, computers, laptops and media. Where the numbers are different from the original article I will point them out in this article.
Fundamentally, Apple is still financially solid and hugely profitable. The basic premise of the original article still holds. Buy Apple shares now and hold them until the end of 2011. You shall be very grateful to Mark Elliot Investments that you did.
Yes, Apple shares have raised from just over $240 to $340 a share. This took place from late August of 2010 to the middle of January 2011. It is a fair question to ask is Apple too high? The answer involves taking a look at the PE ratio. As of mid January 2011, Apple’s PE ratio stands below 19. This is after their incredible share price run-up. This has everything to do with their incredible run-up in revenue and profits. Apple is producing large amount of profits for every share that is outstanding. To the point, Apple’s profitability increased slightly for the last quarter. This keeps them at a value point. By comparison, Google’s PE is just over 23. NVIDIA who makes a very popular video chip used in cell phones and other portable devices is over 67. Apple is still lower in valuation than these other technology companies.
Historic PE averages are around 16 for the S&P 500. When companies get over this value, they need to justify the expense with high expectations of future growth. The higher the PE ratio above historic norms, the more vulnerable the stock is too bad news and thus a collapse in its share price. We all remember the tech bubble, right? Technology companies, historically run higher than the average PE ratio of 16. They oftentimes are in the 20s. This is traditionally because technology companies offer higher rates of growth than other industries. At the very least, investors are historically more willing to pay for a technology company than other types of companies. At a PE ratio of 19, Apple is still not much above the historic average and is low for such a well-run technology company.
Apple is still a tremendous value. In fact, Apple’s PE is even lower now than it was when I wrote the original Apple article in early December 2010! Simply put, Apple has created so much profit, that the broader stock market has not caught up with this idea. When they do, Apple stocks will go significantly higher. Many analysts are now calling for Apple shares between $400 and $500 a share by the end of 2011. As we have seen, who knows, these figures could be too low. If Apple doubles their revenue again in another year, we could see a figure around $700 per share.
Apple – the Detailed View
Now let us start to break down Apple’s revenue in detail. The centerpiece of Apple’s revenue generation is the iPhone. Peter Oppenheimer is the Chief Financial Officer of Apple Inc. Peter reported 16.24 million iPhones were sold during the last quarter. When you include the accessories, media and apps for the iPhone, this was $10.47 billion in revenue for Apple. This is not quite double the total number of units sold a year ago. Apple believes that the new iPhone selling on the Verizon network shall raise unit sales and profits even more dramatically. The reason why is Verizon’s network is more popular with consumers than AT&T’s network. Until very recently, AT&T had an exclusive contract for selling iPhones. Notice in the graph below, a huge pop in iPhone sales. Just imagine what it shall be like after Verizon sales kick in.
Peter went on to report that 7.33 million iPads were sold. This represents $4.61 billion in revenue. Apple originally projected 7.1 million iPads for the end of 2010. This was above Apple’s forecast. However, this is significantly below the iSuppli forecast of 12.9 million units in my original article. Nonetheless, the dramatic increase in iPhone sales more than offset the lower iPad numbers. In one way, the iPad launch is more successful than the iPhone launch. In just three quarters, iPad sales are equal to 7 million units. It took the iPhone five quarters to get close to this number and 10 quarters to stay consistently above it. When taken together, the sale of iPhones and iPads are well over 50% of the total revenue figures.
In the third-quarter of 2010, Apple was taken by surprise with the popularity of both the iPhone and the iPad. A serious limitation was getting enough parts to build these units. Apple has since fixed the supply pipeline problem according to Tim Cook, Apple’s Chief Operating Officer. This explains part of the large jump in revenue. Another factor, Christmas sales were much better for 2010 than they were in 2009. It looks like the iPhone and the iPad were the popular gift to give!
Apple store sales are still incredibly strong. Apple stores brought in $4 billion worth of revenue. They set sales records for the month of December, 2010. Apple is currently selling products in 46 countries and planning on adding another 15 this January. For example, Peter reported that the four Chinese Apple stores had the highest average revenue of any other Apple store. Foreign sales are a huge part of Apple’s total revenue. Worldwide sales are growing at a faster rate than US sales alone.
Not only were Apple store sales good but Apple computer sales were good as well. Apple sold 4.13 million Apple computers. This is up 23% from a year ago. Also, half of the customers in December buying Apple computers were new to Apple. This means that Apple still continues to take market share from the traditional PC companies. It also dispels the idea that Apple cannot sell new, more traditional, computers because of their new iPad.
Still, Apple faces some challenges. The most important question is can Apple continue on without Steve Jobs? Steve Jobs has left Apple because of medical problems. More than likely, these medical problems are due to cancer. Tim Cook addressed the issue and said that Steve has created quite a culture of excellence. He felt that the culture should stand without the day-to-day input of Steve Jobs. In addition, their product pipeline is full and well planned.
It is the view of Mark Elliot Investments that Apple will continue having a stellar year through 2011 without Steve Jobs. He shall be missed. But because of the length of product development cycles, the earliest that Steve Jobs is actually missed is a year. Also remember that Tim Cook ran the company before without Steve Jobs for a period of nine months.
Apple faces yet another challenging problem. Apple is receiving stiff competition from Google’s Android operating system based portable devices. Total android unit sales surpassed iPhone sales in the last quarter. There are numerous manufacturers making cell phones and tablet computers that support the Android operating system. Tim accurately points out that Apple is still well ahead in the development of mobile devices. Further, Apple is not resting on their success and they are developing new features and products based on their successful iPhone and iPad devices. This should keep them ahead of competition for at least another year.
It is Mark Elliot Investment’s opinion that Android is the most serious threat to Apple’s future. Remember when IBM and Apple made more expensive personal computers? Then the inexpensive PC clones came out and the personal computer marketplace was revolutionized. Apple will need to keep strict control of their features, costs and quality to stay ahead of Android. Still, Tim Cook is right. Apple probably has another year before Android can compete with them toe to toe. If you want to hedge your bets in this area, you can always buy some of Google’s stock. Remember, you do not have to bet on one horse to win when you own stocks! However for me, I think there are other opportunities that have better appreciation potential than Google. I shall be reporting on them in another article.
A third and less significant challenge is Apple’s older iPod product is dropping off in sales. Apple freely confessed that iPod sales were down 7% from last quarter. This is a trend that has developed over several quarters now. They are likely cannibalizing iPod sales with the new iPhones and iPads. Nevertheless, the newer products more than make up in revenue for this lost revenue on the older ones. Apple has a philosophy of simply developing the best new products – even if this competes with older existing products. This is where Apple is a little different from many other technology companies. You certainly cannot argue with their revenue figures.
Apple – Epilogue
While Apple’s future may be in doubt beyond 2011 due to human and competitive forces, Apple is going to be a fantastic investment for 2011. Mark Elliot Investments will let you know when Apple becomes either too expensive or is no longer responding appropriately to competition. Before concluding, I need to make you aware of a clever trap that Bears shall lay for Apple investors.
Investors will need to keep the faith on Apple during the second and third quarters of 2011 and continue holding on to Apple shares. This is when Apple characteristically dips in revenue because there are no holiday sales drivers. The Bears will make a lot out of this drop in revenue. Just like they did in 2010. The Bears attributed, incorrectly, that the 2010-second quarter fall off in profits was all due to Apple “cannibalizing” their own iPod sales. This bearish argument even prevailed in the third-quarter, when the third-quarter was very high for a third-quarter. Finally, the bears will attribute the fall off in revenue to Apple falling to pieces without Steve Jobs. Do not worry about the revenue slumps. The second and third quarters slumps for Apple are seasonally in nature.
It is important to look at Apple’s revenue over a period of years and not to be preoccupied with quarter-by-quarter increases or drops. When you look at Apple as a long-term investment they are incredibly noteworthy. When Apple shares dip, put some of your cash to work and buy more Apple shares. Rotate out of other companies that have high PE ratios and sew this money into the lower valued Apple shares.
Apple is this decades Intel and Microsoft. Remember, in the 90s, how people used to tell you Intel and Microsoft is just too expensive. There are just too many people following the same stock. Meanwhile, year after year, you missed the opportunity for being wealthy. Please, do not let this tired wisdom or the “fear of tech bubbles past” fool you. See Apple for their investment fundamentals. They are a fantastic investment opportunity – even now.
As always, I wish you the best of luck with your investments!
“Procrastination is the art of keeping up with yesterday.
Chasing the American Dream does not count as exercise.
The only thing you ever get free of charge is a dead battery.
Humpty Dumpy had a great fall – had a pretty good spring and summer too.” – from the “Mammoth Book of Best New Jokes”, edited by Geoff Tibballs
About the Author
I am an experienced and successful investor of many years and the owner/operator of www.MarkElliotInvestments.com. I want to help you to become a better investor too. Visit Mark Elliot Investments for more interesting investment advice and help.
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ASK Video Logic Pro 8 Tutorial DVD Level 1 $25.99 Learn Logic Pro from musician and Apple expert Tony Wallace in this comprehensive, informative and professional tutorial.In Level 1 of this 4 part series we’re going to start from scratch and give you all the knowledge you need to start using Logic. You’ll learn everything from basic setup to editing and looping regions. If you’re new to Logic, then this is a great starting point. If you’ve been using Logic for a long time, this DVD is perfect for showing you where all those great features have been moved to.Apple Logic Pro makes it easier than ever to translate your ideas into music. This tutorial will guide you through the basics of using this powerful software. |
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About This Macintosh $11.4 New – This is an introductory book that explains how to use an Apple Macintosh computer, running Mac OS X. It starts with the very basics of clicking and dragging, and how to use the Finder, as well as what all the System Preferences do. It covers installing software, using various utilities, and it finishes with a chapter on optimising your Mac to make it more efficient. There is also a chapter on how to upgrade the hardware. This book does not cover the UNIX (Darwin) commandline present on the |
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About This Macintosh $11.4 Used – This is an introductory book that explains how to use an Apple Macintosh computer, running Mac OS X. It starts with the very basics of clicking and dragging, and how to use the Finder, as well as what all the System Preferences do. It covers installing software, using various utilities, and it finishes with a chapter on optimising your Mac to make it more efficient. There is also a chapter on how to upgrade the hardware. This book does not cover the UNIX (Darwin) commandline present on th |
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About This Macintosh $23.38 Used – This is an introductory book that explains how to use an Apple Macintosh computer, running Mac OS X. It starts with the very basics of clicking and dragging, and how to use the Finder, as well as what all the System Preferences do. It covers installing software, using various utilities, and it finishes with a chapter on optimising your Mac to make it more efficient. There is also a chapter on how to upgrade the hardware. This book does not cover the UNIX (Darwin) commandline present on th |
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About This Macintosh $19.02 This is an introductory book that explains how to use an Apple Macintosh computer, running Mac OS X. It starts with the very basics of clicking and dragging, and how to use the Finder, as well as what all the System Preferences do. It covers installing software, using various utilities, and it finishes with a chapter on optimising your Mac to make it more efficient. There is also a chapter on how to upgrade the hardware. This book does not cover the UNIX (Darwin) commandline present on the Mac. That information is explained in a second volume, More About this Macintosh. |
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About This Macintosh $23.38 New – This is an introductory book that explains how to use an Apple Macintosh computer, running Mac OS X. It starts with the very basics of clicking and dragging, and how to use the Finder, as well as what all the System Preferences do. It covers installing software, using various utilities, and it finishes with a chapter on optimising your Mac to make it more efficient. There is also a chapter on how to upgrade the hardware. This book does not cover the UNIX (Darwin) commandline present on the |
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Absolute Beginner’s Guide to Ipod & Itunes $5.5 New – Apple has taken the digital music world by storm and the “Absolute Beginner’s Guide to iPod + iTunes, Second Edition” is your umbrella. It will provide you with all of the information that you need to get the most out of these amazing digital music tools. From the basics of listening to audio CDs using iTunes to purchasing music from the iTunes Music Store to customizing playlists on your iPod, you will be equipped to master digital music using these tools. You’ll discover how each tool wo |
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Absolute Beginner’s Guide to Ipod & Itunes $1.83 New – Apple has taken the digital music world by storm and the “Absolute Beginner’s Guide to iPod + iTunes, Second Edition” is your umbrella. It will provide you with all of the information that you need to get the most out of these amazing digital music tools. From the basics of listening to audio CDs using iTunes to purchasing music from the iTunes Music Store to customizing playlists on your iPod, you will be equipped to master digital music using these tools. You’ll discover how each tool wo |
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Absolute Beginner’s Guide to iPod and iTunes: Covers Windows and Mac Platforms $0.39 From the Publisher: The only book that gives both Windows and Mac music lovers everything they need to maximize their music experience. Empowers users to get the most from their iPod and iTunes as separate tools, and use them together for maximum musical pleasure! Covers all of these tools in one place for both Windows and Mac users – no other book does this! Describes everything music lovers need to know to go digital. Apple has taken the world of digital music by storm with iTunes, the iPod (the best-selling portable digital music player), and the iTunes Music Store (Time magazine’s Invention of the Year for 2003). And with the recent release of iTunes and the iTunes Music Store for Windows, all of these amazing tools are now available for both Windows and Macintosh users. The Absolute Beginner’s Guide to iPod and iTunes, provides all the information music fans need to get the most out of these digital music tools. From the basics of audio CDs to advanced customizing of music on an iPod, this book equips even those who have never explored digital audio to master their digital music using these tools. The book covers both Windows and Macintosh platforms to reach the broadest possible audience. The book is organized into two major parts, with each focusing on an element of the iPod and iTunes and finally a third part focusing on the iTunes Music Store. Along the way, it explains how these tools work together and how to get the most from them. It progresses logically from very basic topics to more advanced ones, leading absolute beginners on the path to musical mastery. About the Author: Brad Miser has written extensively about computers and other technology. Brad has written many books including Special Edition Using Mac OS X Panther, Mac OS X and iLife: Using iTunes, iPhoto, iMovie, and iDVD; iDVD 3 Fast and Easy; Special Edition Using Mac OS X v10.2, Mac OS X and th |
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Advanced Color Correction And Effects in Final Cut Pro 5 $14.18 Final Cut Pro is a serious tool for serious (usually professional) editors. If you’re like most users, you already know the software’s interface, are well-versed in editing basics, and are interested in just one thing: going as deep as possible with the software’s tools and features. In this comprehensive guide, award winning experts from post-production house DigitalFilm Tree deliver hard-to-find training in real-world color correction and effects techniques using Final Cut Pro 5 . With the help of these experts, you’ll learn invaluable advanced effects techniques, including motion and filter effects, keying and compositing, creating animated titles and how to apply effects to nested sequences. In the extensive color correction section of the book, hands-on tutorials will guide you through scene-to-scene color matching, and correcting for broadcast specifications. Finally, you’ll learn to harness LiveType’s capabilities (and media library) to create professional and compelling opening titles. Each chapter in this self-paced, Apple-authorized guide represents a self-contained lesson, with a project to complete, a review section, and bonus exercises to reinforce what you’ve learned. The accompanying DVD includes lesson files and all the materials you’ll need to complete the book’s projects. |
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Advanced iOS 4 Programming: Developing Mobile Applications for Apple iPhone, iPad, and iPod touch $18.63 With Advanced iOS 4 Programming, developers have the expert guidance they need to create amazing applications for Apple’s iPhone®, iPad®, and iPod touch®.Inside, veteran mobile developer Dr. Maher Ali Begins with a foundation introduction to Objective-C and Cocoa Touch programming, and then guides readers through building apps with Apple’s iOS SDK 4 – including coverage of the major categories of new APIs and building apps for the new Apple iPad®.This book concentrates on illustrating GUI concepts programmatically, allowing readers to fully appreciate the complete picture of iOS 4 development without relying on Interface Builder. In addition, Interface Builder is covered in several chapters.Advance iOS 4 Programming delves into more advanced topics going beyond the basics of iOS 4 development, providing comprehensive coverage that will help you get your apps to the App Store quicker.Key features include:The Objective-C programming language and runtimeInterface BuilderBuilding advanced mobile user interfacesCollectionsCocoa TouchCore Animation and Quartz 2DModel-view-controller (MVC) designsDeveloping for the iPad®Grand Central DispatchParsing XML documents using SAX, DOM, and TouchXMLWorking with the Map Kit APIRemote and Local Push NotificationBlocks (closures) in Objective-CBuilding advanced location-based applicationsDeveloping database applications using the SQLite engineGameKit framework |
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Advanced iOS 4 Programming: Developing Mobile Applications for Apple iPhone, iPad, and iPod touch $49.99 With Advanced iOS 4 Programming, developers have the expert guidance they need to create amazing applications for Apple’s iPhone®, iPad®, and iPod touch®.Inside, veteran mobile developer Dr. Maher Ali Begins with a foundation introduction to Objective-C and Cocoa Touch programming, and then guides readers through building apps with Apple’s iOS SDK 4 – including coverage of the major categories of new APIs and building apps for the new Apple iPad®.This book concentrates on illustrating GUI concepts programmatically, allowing readers to fully appreciate the complete picture of iOS 4 development without relying on Interface Builder. In addition, Interface Builder is covered in several chapters.Advance iOS 4 Programming delves into more advanced topics going beyond the basics of iOS 4 development, providing comprehensive coverage that will help you get your apps to the App Store quicker.Key features include:The Objective-C programming language and runtimeInterface BuilderBuilding advanced mobile user interfacesCollectionsCocoa TouchCore Animation and Quartz 2DModel-view-controller (MVC) designsDeveloping for the iPad®Grand Central DispatchParsing XML documents using SAX, DOM, and TouchXMLWorking with the Map Kit APIRemote and Local Push NotificationBlocks (closures) in Objective-CBuilding advanced location-based applicationsDeveloping database applications using the SQLite engineGameKit framework |
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Alfred’s Pro-Audio Series: Beginning Logic 8 & 9 (Alfred’s Pro-Audio Series) $5.49 Apple’s Logic is the most feature-packed recording software on the market today, making it one of the most popular options for recording enthusiasts everywhere. This step-by-step video breaks down all the powerful features of Logic versions 8 and 9. You’ll learn how to create your first session files, build templates, and mix down your songs. You’ll navigate the vast library of sounds in the slick EXS24 sampler, choose from the array of vintage synths and effects, and master Logic’s unique single-window interface to create authentic recordings easily and efficiently. You’ll even discover how to work with the Ultrabeat drum machine and all the expansive virtual instruments included.Whether you’re working with Logic Express, Logic Pro 8, or Logic Pro 9, this one-on-one video will teach you the basics and beyond. Take your recordings to the pro-level with Logic! |
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An Apple a Day: Getting Back to Basics Achieves Total Health and Wellness $13.98 Used – “An Apple A Day-Getting Back to Basics Achieves Total Health and Wellness” is a sensible fitness program that nets great results. Michael C. Allen is a disciplined author and businessman who reached total health, wellness and fitness by employing basic nutrition centered on eating an apple a day and maintaining an optimal level of hydration. Michael C. Allen is able to boast the physique and activity level of men twenty years younger because he takes a no frills, basic approach to living |
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An Apple a Day: Getting Back to Basics Achieves Total Health and Wellness $17.06 New – “An Apple A Day-Getting Back to Basics Achieves Total Health and Wellness” is a sensible fitness program that nets great results. Michael C. Allen is a disciplined author and businessman who reached total health, wellness and fitness by employing basic nutrition centered on eating an apple a day and maintaining an optimal level of hydration. Michael C. Allen is able to boast the physique and activity level of men twenty years younger because he takes a no frills, basic approach to living a |
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An Apple a Day: Getting Back to Basics Achieves Total Health and Wellness $13.17 Used – “An Apple A Day-Getting Back to Basics Achieves Total Health and Wellness” is a sensible fitness program that nets great results. Michael C. Allen is a disciplined author and businessman who reached total health, wellness and fitness by employing basic nutrition centered on eating an apple a day and maintaining an optimal level of hydration. Michael C. Allen is able to boast the physique and activity level of men twenty years younger because he takes a no frills, basic approach to living |
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An Apple a Day: Getting Back to Basics Achieves Total Health and Wellness $10 “An Apple A Day-Getting Back to Basics Achieves Total Health and Wellness” is a sensible fitness program that nets great results. Michael C. Allen is a disciplined author and businessman who reached total health, wellness and fitness by employing basic nutrition centered on eating an apple a day and maintaining an optimal level of hydration. Michael C. Allen is able to boast the physique and activity level of men twenty years younger because he takes a no frills, basic approach to living a healthy lifestyle. |
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An Apple a Day: Getting Back to Basics Achieves Total Health and Wellness $12.07 New – “An Apple A Day-Getting Back to Basics Achieves Total Health and Wellness” is a sensible fitness program that nets great results. Michael C. Allen is a disciplined author and businessman who reached total health, wellness and fitness by employing basic nutrition centered on eating an apple a day and maintaining an optimal level of hydration. Michael C. Allen is able to boast the physique and activity level of men twenty years younger because he takes a no frills, basic approach to living a |
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Aperture $13.67 New – The only Apple-certified guide to Aperture, Apple’s revolutionary application for managing, editing, and archiving digital photographs! This comprehensive book-DVD combo starts with the basics of image management and takes you step by step all the way through Aperture’s powerful photo-editing, image-retouching, proofing, publishing, and archiving features. It delivers comprehensive training-the equivalent of a two-day course-in one project-based book. You’ll learn time-saving techniques fo |
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Aperture $14.94 New – The only Apple-certified guide to Aperture, Apple’s revolutionary application for managing, editing, and archiving digital photographs! This comprehensive book-DVD combo starts with the basics of image management and takes you step by step all the way through Aperture’s powerful photo-editing, image-retouching, proofing, publishing, and archiving features. It delivers comprehensive training-the equivalent of a two-day course-in one project-based book. You’ll learn time-saving techniques fo |
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Aperture 2 $32.39 The only Apple-certified guide to Aperture, Apple’’s revolutionary application for managing, editing, and archiving digital photographs! This comprehensive book-DVD combo starts with the basics of image management and takes you step by step all the way through Aperture’’s powerful photo-editing, image-retouching, proofing, publishing, and archiving features. It delivers comprehensive training-the equivalent of a two-day course-in one project-based book. You”ll learn time-saving techniques for sorting, ranking, and organizing images for use in different jobs, and effective ways to display images for client review, apply metadata, keep your online portfolio up to date automatically, color-manage your workflow from input to final print, and much more. Real-world exercises feature professional photography from a variety of genres, including fashion, sports, wedding, commercial, and portraiture. All the files you need to complete the exercises are included on the DVD. |
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Aperture 3: Organize, Perfect, and Showcase Your Photos $87.76 New – This Apple-certified guide to Aperture 3 starts with the basics of image management and takes you step by step through Aperture’s powerful editing, retouching, proofing, publishing, and archiving features. It delivers comprehensive training – the equivalent of a three-day course – in one project-based book. With complete coverage of Aperture’s new features, you’ll learn to organize your photos using Faces, Apple’s face detection and recognition tool, take advantage of Places to find photos |
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Aperture 3: Organize, Perfect, and Showcase Your Photos $133.7 New – This Apple-certified guide to Aperture 3 starts with the basics of image management and takes you step by step through Aperture’s powerful editing, retouching, proofing, publishing, and archiving features. It delivers comprehensive training – the equivalent of a three-day course – in one project-based book. With complete coverage of Aperture’s new features, you’ll learn to organize your photos using Faces, Apple’s face detection and recognition tool, take advantage of Places to find photos |
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Aperture 3: Organize, Perfect, and Showcase Your Photos $64.81 Used – This Apple-certified guide to Aperture 3 starts with the basics of image management and takes you step by step through Aperture’s powerful editing, retouching, proofing, publishing, and archiving features. It delivers comprehensive training – the equivalent of a three-day course – in one project-based book. With complete coverage of Aperture’s new features, you’ll learn to organize your photos using Faces, Apple’s face detection and recognition tool, take advantage of Places to find photo |
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Aperture 3: Organize, Perfect, and Showcase Your Photos $95.73 Used – This Apple-certified guide to Aperture 3 starts with the basics of image management and takes you step by step through Aperture’s powerful editing, retouching, proofing, publishing, and archiving features. It delivers comprehensive training – the equivalent of a three-day course – in one project-based book. With complete coverage of Aperture’s new features, you’ll learn to organize your photos using Faces, Apple’s face detection and recognition tool, take advantage of Places to find photo |
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Aperture Exposed $13.72 * Aperture is a new image management and manipulation solution from Apple that allows photographers to import, edit, catalog, organize, retouch, publish, and archive images * Packed with photos and aimed at intermediate to advanced users, this full-color book is ideal for readers who understand the basics of digital images and want to take advantage of Aperture’s power and abilities * With a focus on the practical, the book takes an unfamiliar interface and feature set and makes it logical and intuitive so that Aperture quickly feels comfortable to new users * Explains how Aperture can work directly with RAW files from capture to output, rather than requiring conversion into another format before viewing, adjusting, organizing, or printing |
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Aperture Exposed: The Mac Photographer’s Guide to Taming the Workflow $12.69 New – Aperture is a new image management and manipulation solution from Apple that allows photographers to import, edit, catalog, organize, retouch, publish, and archive images Packed with photos and aimed at intermediate to advanced users, this full-color book is ideal for readers who understand the basics of digital images and want to take advantage of Aperture’ s power and abilities With a focus on the practical, the book takes an unfamiliar interface and feature set and makes it logical |
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Aperture Exposed: The Mac Photographer’s Guide to Taming the Workflow $13.23 New – Aperture is a new image management and manipulation solution from Apple that allows photographers to import, edit, catalog, organize, retouch, publish, and archive images Packed with photos and aimed at intermediate to advanced users, this full-color book is ideal for readers who understand the basics of digital images and want to take advantage of Aperture’ s power and abilities With a focus on the practical, the book takes an unfamiliar interface and feature set and makes it logical |
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Apple Final Cut Pro 7 Tutorial Video $72.99 In this Apple Final Cut Pro 7 Tutorial Video, accomplished author and trainer Andy Anderson takes you through the ins and outs of the worlds most popular video editing software, Final Cut Pro 7. Over 7.5 hours long, and with 164 training videos. In this video tutorial Andy Anderson breaks down the complexity of this powerful editing tool into simple, bite sized pieces that anyone can learn from. Covering the basics of FCP 7 right from organizing your projects and importing clips and media, to assembling, editing and finally exporting your finished product, Andy makes sure that you are fully able to understand and use Final Cut Pro 7. Included with this amazing tutorial is over 3.5 GB of work files on DVD, so you can work along with Andy, and practice on the exact clips and with the exact media that you will find in this training DVD. By the end of this Apple Final Cut Pro 7 Tutorial video, you will be fully capable of creating and editing your simple or complex projects in Apple Final Cut Pro 7. |
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Apple Final Cut Pro X Tutorial Video – Training Video on DVD $72.95 In this Final Cut Pro X Training Course, expert author and teacher Andy Anderson introduces you to this latest version of the popular video editing software from Apple. Whether you are a pro transitioning to FCP X, or a beginner who just wants to put together clips of your children, this video tutorial will teach you how to do that! Starting with the very basics – setting up your preferences. From there, you will cover topic like organizing and planning your projects, importing your source material, and setting up your project. You will then jump the the heart of the matter – editing. Ripple edits, replace editing, three-point edits, even editing and managing your audio – you will learn it all. Andy then brings the fun with transitions, filters and matts. You will create titles, and add text and even animations to your video. A close look at color management leads to the most important – sharing your video, and a multitude of output options. By the conclusion of this computer based training course, you will be fully capable of importing, editing sprucing up and finally outputting all your video projects, from feature film to baby’s first steps. This course includes extensive video and audio working files so that you can learn alongside the author with the same file he is showing in the training. |
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Apple I Replica Creation $176.46 FROM THE FOREWORD BY STEVE WOZNIAK The Apple ][ was really the computer designed from the ground up that would kick off personal computing on a large scale. But the Apple I took the biggest step of all. Some very simple concepts are very hard to do the first time. This computer told the world that small computers should never again come with geeky front panels, but rather with human keyboards, ready to type on. 1. BUILD ITWhat’s a little dried blood on the breadboard? A small price to pay for having some fun with multimeters, logic probes, wire-wrap tools, soldering irons, TTL chips, circuit boards, chip pullers, and straighteners.2. PROGRAM ITTough guys don’t code with Visual Studios and Object Libraries. They program their hardware the most efficient and difficult way possible: assembly language.3. PLAY WITH ITOnce you’re done, begin writing software and modifying the hardware design. The results will both impress and scare your friends. Remember, beauty is in the eye of the beholder.4. MODIFY IT.McCAD EDS-SE400 is an integrated Electronic Design System which takes the designer through the complete design cycle: Schematic capture, PCB layout, and board fabrication. McCAD software gives the electronic designer the technical range needed, and at the same time provides control and flexibility. The Apple1 Replica was designed with the McCAD EDS SE400. Additional McCAD Product information can be found at www. McCAD. com Contents of this Book Include: Foreword/Intro1: The History of the Apple 12: Tools and Materials3: Digital Logic4: Building the Replica5: Programming in BASIC6: Programming in Assembly7: Understanding the Apple IAppendix A: ASCIICodesAppendix B: Operation Codes and Status RegisterAppendix C: OpCode MatrixAppendix D: Instructions by CategoryAppendix E: Hacking MacintoshAppendix F: Electrical Engineering Basics |
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Apple I Replica Creation: Back to the Garage $42.12 Used – The perfect book for computer hobbyists, Apple I Replica Creation: Back to the Garage is sure to equally appeal both to kids with gift certificates looking for fun on a snowy January day as well as to adults eager to learn the basics of simple microcomputer design. The book will begin by teaching readers the basics of computer processing by discussing the functionality of the 9 chip on the Apple I motherboard. From there, readers will be taught the basics of memory access and video input |
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Apple I Replica Creation: Back to the Garage $43.47 New – The perfect book for computer hobbyists, Apple I Replica Creation: Back to the Garage is sure to equally appeal both to kids with gift certificates looking for fun on a snowy January day as well as to adults eager to learn the basics of simple microcomputer design. The book will begin by teaching readers the basics of computer processing by discussing the functionality of the 9 chip on the Apple I motherboard. From there, readers will be taught the basics of memory access and video input a |
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Apple I Replica Creation: Back to the Garage $62.35 New – The perfect book for computer hobbyists, Apple I Replica Creation: Back to the Garage is sure to equally appeal both to kids with gift certificates looking for fun on a snowy January day as well as to adults eager to learn the basics of simple microcomputer design. The book will begin by teaching readers the basics of computer processing by discussing the functionality of the 9 chip on the Apple I motherboard. From there, readers will be taught the basics of memory access and video input a |
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Apple I Replica Creation: Back to the Garage $30.61 Used – The perfect book for computer hobbyists, Apple I Replica Creation: Back to the Garage is sure to equally appeal both to kids with gift certificates looking for fun on a snowy January day as well as to adults eager to learn the basics of simple microcomputer design. The book will begin by teaching readers the basics of computer processing by discussing the functionality of the 9 chip on the Apple I motherboard. From there, readers will be taught the basics of memory access and video input |
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Apple Pro Training Series: Advanced Color Correction and Effects in Final Cut Pro 5 $10.58 New – Final Cut Pro is a serious tool for serious (usually professional) editors. If you’re like most users, you already know the software’s interface, are well-versed in editing basics, and are interested in just one thing: going as deep as possible with the software’s tools and features. In this comprehensive guide, award winning experts from post-production house DigitalFilm Tree deliver hard-to-find training in real-world color correction and effects techniques using Final Cut Pro 5 . With t |
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Apple Pro Training Series: Advanced Color Correction and Effects in Final Cut Pro 5 $39.99 Final Cut Pro is a serious tool for serious (usually professional) editors. If you’re like most users, you already know the software’s interface, are well-versed in editing basics, and are interested in just one thing: going as deep as possible with the software’s tools and features. |
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Apple Pro Training Series: Advanced Color Correction and Effects in Final Cut Pro 5 $11.15 New – Final Cut Pro is a serious tool for serious (usually professional) editors. If you’re like most users, you already know the software’s interface, are well-versed in editing basics, and are interested in just one thing: going as deep as possible with the software’s tools and features. In this comprehensive guide, award winning experts from post-production house DigitalFilm Tree deliver hard-to-find training in real-world color correction and effects techniques using Final Cut Pro 5 . With t |
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Apple Pro Training Series: Advanced Color Correction and Effects in Final Cut Pro 5, Adobe Reader $31.99 This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.Final Cut Pro is a serious tool for serious (usually professional) editors. If you’re like most users, you already know the software’s interface, are well-versed in editing basics, and are interested in just one thing: going as deep as possible with the software’s tools and features. |
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Apple Pro Training Series: Advanced Editing and Finishing Techniques in Final Cut Pro 4 $39.99 Final Cut Pro is a serious tool for serious (usually professional) editors–which means that if you’re like most users, you already know the software’s interface, are well-versed in editing basics, and are interested in just one thing: going as deep as possible with the software’s tools and features. This is the book for you. |
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Apple Pro Training Series: Advanced Editing and Finishing Techniques in Final Cut Pro 4 $11.9 New – Final Cut Pro is a serious tool for serious (usually professional) editors–which means that if you’re like most users, you already know the software’s interface, are well-versed in editing basics, and are interested in just one thing: going as deep as possible with the software’s tools and features. This is the book for you. In Apple Pro Training Series: Advanced Editing and Finishing Techniques in Final Cut Pro 4, the post-production and training company, DigtalFilm Tree, provides step-b |
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Apple Pro Training Series: Advanced Editing and Finishing Techniques in Final Cut Pro 4 $4.8 New – Final Cut Pro is a serious tool for serious (usually professional) editors–which means that if you’re like most users, you already know the software’s interface, are well-versed in editing basics, and are interested in just one thing: going as deep as possible with the software’s tools and features. This is the book for you. In Apple Pro Training Series: Advanced Editing and Finishing Techniques in Final Cut Pro 4, the post-production and training company, DigtalFilm Tree, provides step-b |
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Apple Pro Training Series: Advanced Editing and Finishing Techniques in Final Cut Pro Hd $68.95 Final Cut Pro is a serious tool for serious (usually professional) editors-which means that if you’re like most users, you already know the software’s interface, are well-versed in editing basics, and are interested in just one thing: going as deep as possible with the software’s tools and features. In Apple Pro Training Series: Advanced Editing and Finishing Techniques in Final Cut Pro HD 2ed, the post-production and training company, DigtalFilm Tree and award winning video editor Michael Wohl provide you with step-by-step instruction in all of the tasks real filmmakers are most interested in: color correction, advanced editing and effects, offline and online workflows, working with HD and more.Each chapter in this self-paced, Apple-authorized guide represents a self-contained lesson-with a project to complete, a review section, and bonus exercises to reinforce what you’ve learned. The accompanying DVD includes lesson files and all the materials you’ll need to complete the book’s projects for a comprehensive course in Final Cut Pro. |
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Apple Pro Training Series: Advanced Editing and Finishing Techniques in Final Cut Pro Hd $0.99 Used – Final Cut Pro is a serious tool for serious (usually professional) editors-which means that if you’re like most users, you already know the software’s interface, are well-versed in editing basics, and are interested in just one thing: going as deep as possible with the software’s tools and features. In Apple Pro Training Series: Advanced Editing and Finishing Techniques in Final Cut Pro HD 2ed, the post-production and training company, DigtalFilm Tree and award winning video editor Michae |
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Apple Pro Training Series: Advanced Editing and Finishing Techniques in Final Cut Pro Hd $4.26 Used – Final Cut Pro is a serious tool for serious (usually professional) editors-which means that if you’re like most users, you already know the software’s interface, are well-versed in editing basics, and are interested in just one thing: going as deep as possible with the software’s tools and features. In Apple Pro Training Series: Advanced Editing and Finishing Techniques in Final Cut Pro HD 2ed, the post-production and training company, DigtalFilm Tree and award winning video editor Michae |
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Apple Pro Training Series: Advanced Editing and Finishing Techniques in Final Cut Pro Hd $59.01 New – Final Cut Pro is a serious tool for serious (usually professional) editors-which means that if you’re like most users, you already know the software’s interface, are well-versed in editing basics, and are interested in just one thing: going as deep as possible with the software’s tools and features. In Apple Pro Training Series: Advanced Editing and Finishing Techniques in Final Cut Pro HD 2ed, the post-production and training company, DigtalFilm Tree and award winning video editor Michael |
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Apple Pro Training Series: Advanced Editing and Finishing Techniques in Final Cut Pro Hd $87.13 New – Final Cut Pro is a serious tool for serious (usually professional) editors-which means that if you’re like most users, you already know the software’s interface, are well-versed in editing basics, and are interested in just one thing: going as deep as possible with the software’s tools and features. In Apple Pro Training Series: Advanced Editing and Finishing Techniques in Final Cut Pro HD 2ed, the post-production and training company, DigtalFilm Tree and award winning video editor Michael |
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Apple Pro Training Series: Aperture $123.34 The only Apple-certified guide to Aperture, Apple’s revolutionary application for managing, editing, and archiving digital photographs! This comprehensive book-DVD combo starts with the basics of image management and takes readers step by step all the way through Aperture’s powerful photo-editing, image-retouching, proofing, publishing, and archiving features. |
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Apple Pro Training Series: Aperture 1.5 $49.99 Now fully updated for version 1.5, this comprehensive book-DVD combo starts with the basics of image management and takes you step by step all the way through Aperture's powerful photo-editing, image-retouching, proofing, publishing, and archiving features. Version 1.5's new features are completely covered, including the new image editing tools, expanded search capabilities, new Loupe tool, and support for many more RAW file formats. It delivers comprehensive training – the equivalent of a two-day course – in one project-based book. You'll learn time-saving techniques for sorting, ranking, and organizing images for use in different jobs, and effective ways to display images for client review, apply metadata, keep your online portfolio up to date automatically, color-manage your workflow from input to final print, and much more. Real-world exercises feature professional photography from a variety of genres, including fashion, sports, wedding, commercial, and portraiture. All the files you need to complete the exercises are included on the DVD. |
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Apple Pro Training Series: Aperture 1.5 $39.99 Now fully updated for version 1.5, this comprehensive book-DVD combo starts with the basics of image management and takes you step by step all the way through Aperture’s powerful photo-editing, image-retouching, proofing, publishing, and archiving features. Version 1.5’s new features are completely covered, including the new image editing tools, expanded search capabilities, new Loupe tool, and support for many more RAW file formats. |
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Apple Pro Training Series: Aperture 1.5 $31.99 This is the eBook version of the printed book.Now fully updated for version 1.5, this comprehensive book-DVD combo starts with the basics of image management and takes you step by step all the way through Aperture’s powerful photo-editing, image-retouching, proofing, publishing, and archiving features. Version 1.5’s new features are completely covered, including the new image editing tools, expanded search capabilities, new Loupe tool, and support for many more RAW file formats. |
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Apple Pro Training Series: Aperture 1.5 $39.99 Now fully updated for version 1.5, this comprehensive book-DVD combo starts with the basics of image management and takes you step by step all the way through Aperture's powerful photo-editing, image-retouching, proofing, publishing, and archiving features. Version 1.5's new features are completely covered, including the new image editing tools, expanded search capabilities, new Loupe tool, and support for many more RAW file formats. It delivers comprehensive training – the equivalent of a two-day course – in one project-based book. You'll learn time-saving techniques for sorting, ranking, and organizing images for use in different jobs, and effective ways to display images for client review, apply metadata, keep your online portfolio up to date automatically, color-manage your workflow from input to final print, and much more. Real-world exercises feature professional photography from a variety of genres, including fashion, sports, wedding, commercial, and portraiture. All the files you need to complete the exercises are included on the DVD. |
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Apple Pro Training Series: Aperture 1.5, Adobe Reader $31.99 This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.Now fully updated for version 1.5, this comprehensive book-DVD combo starts with the basics of image management and takes you step by step all the way through Aperture’s powerful photo-editing, image-retouching, proofing, publishing, and archiving features. |
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Apple Pro Training Series: Aperture 3 $35.19 This Apple-certified guide to Aperture 3 starts with the basics of image management and takes you step by step through Aperture’s powerful editing, retouching, proofing, publishing, and archiving features. It delivers comprehensive training – the equivalent of a three-day course – in one project-based book. |
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Apple Pro Training Series: Aperture 3 $54.99 This Apple-certified guide to Aperture 3 starts with the basics of image management and takes you step by step through Aperture's powerful editing, retouching, proofing, publishing, and archiving features. It delivers comprehensive training – the equivalent of a three-day course – in one project-based book. With complete coverage of Aperture's new features, you'll learn to organize your photos using Faces, Apple's face detection and recognition tool, take advantage of Places to find photos by the location where they were shot, and retouch your images precisely with new nondestructive edge-aware brushes. You'll create advanced slideshows that include HD videos, titles, and layered soundtracks, and with the full-screen Browser you'll now be able to use every inch of your Mac display to browse and edit. Real-world exercises feature professional photography from a variety of genres, including fashion, sports, wedding, commercial, and landscape photography. DVD-ROM includes lesson and media files for over 20 hours of training Focused lessons take you step-by-step through professional, real-world projects Accessible writing style puts an expert instructor at your side Ample illustrations and keyboard shortcuts help you master techniques fast Lesson goals and time estimates help you plan your time Chapter review questions summarize what you’ve learned and prepare you for the Apple Certified Pro Exam |
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Apple Pro Training Series: Aperture 3 $36.5 Used – This Apple-certified guide to Aperture 3 starts with the basics of image management and takes you step by step through Aperture’s powerful editing, retouching, proofing, publishing, and archiving features. It delivers comprehensive training – the equivalent of a three-day course – in one project-based book. With complete coverage of Aperture’s new features, you’ll learn to organize your photos using Faces, Apple’s face detection and recognition tool, take advantage of Places to find photo |
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Apple Pro Training Series: Aperture 3 $43.99 This Apple-certified guide to Aperture 3 starts with the basics of image management and takes you step by step through Aperture’s powerful editing, retouching, proofing, publishing, and archiving features. It delivers comprehensive training – the equivalent of a three-day course – in one project-based book. |
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Apple Pro Training Series: Aperture 3 $27.21 Used – This Apple-certified guide to Aperture 3 starts with the basics of image management and takes you step by step through Aperture’s powerful editing, retouching, proofing, publishing, and archiving features. It delivers comprehensive training – the equivalent of a three-day course – in one project-based book. With complete coverage of Aperture’s new features, you’ll learn to organize your photos using Faces, Apple’s face detection and recognition tool, take advantage of Places to find photo |
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Apple Pro Training Series: Aperture 3 $43.99 This Apple-certified guide to Aperture 3 starts with the basics of image management and takes you step by step through Aperture's powerful editing, retouching, proofing, publishing, and archiving features. It delivers comprehensive training – the equivalent of a three-day course – in one project-based book. With complete coverage of Aperture's new features, you'll learn to organize your photos using Faces, Apple's face detection and recognition tool, take advantage of Places to find photos by the location where they were shot, and retouch your images precisely with new nondestructive edge-aware brushes. You'll create advanced slideshows that include HD videos, titles, and layered soundtracks, and with the full-screen Browser you'll now be able to use every inch of your Mac display to browse and edit. Real-world exercises feature professional photography from a variety of genres, including fashion, sports, wedding, commercial, and landscape photography. DVD-ROM includes lesson and media files for over 20 hours of training Focused lessons take you step-by-step through professional, real-world projects Accessible writing style puts an expert instructor at your side Ample illustrations and keyboard shortcuts help you master techniques fast Lesson goals and time estimates help you plan your time Chapter review questions summarize what you’ve learned and prepare you for the Apple Certified Pro Exam |
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Apple Pro Training Series: Aperture 3 $36.5 New – This Apple-certified guide to Aperture 3 starts with the basics of image management and takes you step by step through Aperture’s powerful editing, retouching, proofing, publishing, and archiving features. It delivers comprehensive training – the equivalent of a three-day course – in one project-based book. With complete coverage of Aperture’s new features, you’ll learn to organize your photos using Faces, Apple’s face detection and recognition tool, take advantage of Places to find photos |
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Apple Pro Training Series: Aperture 3 $27.2 New – This Apple-certified guide to Aperture 3 starts with the basics of image management and takes you step by step through Aperture’s powerful editing, retouching, proofing, publishing, and archiving features. It delivers comprehensive training – the equivalent of a three-day course – in one project-based book. With complete coverage of Aperture’s new features, you’ll learn to organize your photos using Faces, Apple’s face detection and recognition tool, take advantage of Places to find photos |
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Apple Pro Training Series: Aperture 3, Adobe Reader $35.19 This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.This Apple-certified guide to Aperture 3 starts with the basics of image management and takes you step by step through Aperture’s powerful editing, retouching, proofing, publishing, and archiving features. It delivers comprehensive training – the equivalent of a three-day course – in one project-based book. |
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Apple Pro Training Series: Color $43.99 In this guide to Apple’s masterful new color grading and finishing application, award-winning colorist David Gross starts with the basics of color balancing and correction and move on to the fine points of secondary grading. Topics include scene matching, using vignettes to isolate and track regions, creating advanced color effects and “looks,” skin tone adjustments, and adjusting the composition and framing of a shot. |
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Apple Pro Training Series: DVD Studio Pro 4 $39.99 Now the best-selling book on DVD Studio Pro is even better. Fully updated for DVD Studio Pro 4 and with complete coverage of the new version of Compressor, the industrial-strength encoder that dramatically speeds up encoding of MPEG-2 and H.264 HD DVD video, this self-paced guide is the fastest way to learn to author professional, interactive DVDs. Master trainers Martin Sitter and Adrian Ramseier begin with the basics of DVD authoring and take you all the way through DVD Studio Pro’s powerful advanced features. Each chapter presents a complete lesson on an aspect of DVD creation, with hands-on projects for you to complete as you go. All the files are included on the accompanying DVD.After learning how to storyboard a DVD and plan its interactions, you’ll set chapter markers, build still, layered, and motion menus, and add subtitles and Web links. You’ll also learn sophisticated techniques for juggling multiple audio tracks and camera angles, creating custom transitions, building advanced overlays, and scripting. By the end of the book, you’ll have created four full DVDs.The Apple Pro Training Series is both a self-paced learning tool and the official curriculum of the Apple Pro Training and Certification Program. Upon completing the course material in this book, you can become a certified Apple Pro b taking the certification exam at an Apple Authorized Training Center. To find an Authorized Training Center near you, go to www.apple.com/software/pro/training. |
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Apple Pro Training Series: DVD Studio Pro 4 $43.99 Now the best-selling book on DVD Studio Pro is even better. Fully updated for DVD Studio Pro 4 and with complete coverage of the new version of Compressor, the industrial-strength encoder that dramatically speeds up encoding of MPEG-2 and H.264 HD DVD video, this self-paced guide is the fastest way to learn to author professional, interactive DVDs. Master trainers Martin Sitter and Adrian Ramseier begin with the basics of DVD authoring and take you all the way through DVD Studio Pro’s powerful advanced features. Each chapter presents a complete lesson on an aspect of DVD creation, with hands-on projects for you to complete as you go. All the files are included on the accompanying DVD.After learning how to storyboard a DVD and plan its interactions, you’ll set chapter markers, build still, layered, and motion menus, and add subtitles and Web links. You’ll also learn sophisticated techniques for juggling multiple audio tracks and camera angles, creating custom transitions, building advanced overlays, and scripting. By the end of the book, you’ll have created four full DVDs.The Apple Pro Training Series is both a self-paced learning tool and the official curriculum of the Apple Pro Training and Certification Program. Upon completing the course material in this book, you can become a certified Apple Pro b taking the certification exam at an Apple Authorized Training Center. To find an Authorized Training Center near you, go to www.apple.com/software/pro/training. |
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Apple Pro Training Series: DVD Studio Pro 4 $23.83 New – Now the best-selling book on DVD Studio Pro is even better. Fully updated for DVD Studio Pro 4 and with complete coverage of the new version of Compressor, the industrial-strength encoder that dramatically speeds up encoding of MPEG-2 and H.264 HD DVD video, this self-paced guide is the fastest way to learn to author professional, interactive DVDs. Master trainers Martin Sitter and Adrian Ramseier begin with the basics of DVD authoring and take you all the way through DVD Studio Pro’s powe |
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Apple Pro Training Series: DVD Studio Pro 4 $30.42 New – Now the best-selling book on DVD Studio Pro is even better. Fully updated for DVD Studio Pro 4 and with complete coverage of the new version of Compressor, the industrial-strength encoder that dramatically speeds up encoding of MPEG-2 and H.264 HD DVD video, this self-paced guide is the fastest way to learn to author professional, interactive DVDs. Master trainers Martin Sitter and Adrian Ramseier begin with the basics of DVD authoring and take you all the way through DVD Studio Pro’s powe |
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Apple Pro Training Series: DVD Studio Pro 4 $14.97 Now the best-selling book on DVD Studio Pro is even better. Fully updated for DVD Studio Pro 4 and with complete coverage of the new version of Compressor, the industrial-strength encoder that dramatically speeds up encoding of MPEG-2 and H.264 HD DVD video, this self-paced guide is the fastest way to learn to author professional, interactive DVDs. Master trainers Martin Sitter and Adrian Ramseier begin with the basics of DVD authoring and take you all the way through DVD Studio Pro’s powerful advanced features. Each chapter presents a complete lesson on an aspect of DVD creation, with hands-on projects for you to complete as you go. All the files are included on the accompanying DVD. After learning how to storyboard a DVD and plan its interactions, you’ll set chapter markers, build still, layered, and motion menus, and add subtitles and Web links. You’ll also learn sophisticated techniques for juggling multiple audio tracks and camera angles, creating custom transitions, building advanced overlays, and scripting. By the end of the book, you’ll have created four full DVDs. The Apple Pro Training Series is both a self-paced learning tool and the official curriculum of the Apple Pro Training and Certification Program. Upon completing the course material in this book, you can become a certified Apple Pro b taking the certification exam at an Apple Authorized Training Center. To find an Authorized Training Center near you, go to www.apple.com/software/pro/training. |
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Apple Pro Training Series: Final Cut Pro 6: Beyond the Basics $43.99 This Apple-authorized training book teaches advanced skills that editing professionals need to know most. Michael Wohl shows how to master advanced trimming techniques, make polished transitions, work with nested sequences, edit multi-camera projects, create fantastic effects, color-correct your video, and composite like a pro. The book’s DVD offers plenty of professional footage and project files for you to use as you work your way through each book’s lesson. |
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Apple Pro Training Series: Logic Pro 8: Beyond the Basics $47.99 In this Apple-certified guide, author David Dvorin demonstrates the powerful advanced features in Logic Pro. Starting with advanced set-up in the brand-new interface in Logic Pro 8, he teaches you important skills like music production and editing, notation, and scoring to picture. A companion DVD includes the lesson and media files needed to complete the book’s exercises, plus free trial Logic plug-ins from leading manufacturers. |
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Apple Pro Training Series: Logic Pro 8: Beyond the Basics $49.99 David Dvorin,NOOK Book (eBook), Edition: 1, English-language edition,Pub by Pearson Education |
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Apple Pro Training Series: Logic Pro 9 Advanced Music Production $47.99 If you want to go beyond the basics of creating and producing music with Logic Pro, this Apple-certified guide is for you. Whether you’re a composer, producer, songwriter, engineer, studio programmer, or simply a music-lover who wants to create or produce professional-quality music in your Logic-based studio, you’ll find the self-paced, step-by-step instruction you need to begin creating your audio master works immediately. |
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Apple Pro Training Series: Logic Pro 9 Advanced Music Production $38.39 This is the eBook version of the printed book.If you want to go beyond the basics of creating and producing music with Logic Pro, this Apple-certified guide is for you. Whether you’re a composer, producer, songwriter, engineer, studio programmer, or simply a music-lover who wants to create or produce professional-quality music in your Logic-based studio, you’ll find the self-paced, step-by-step instruction you need to begin creating your audio master works immediately. |
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Apple Pro Training Series: Logic Pro 9 Advanced Music Production $47.99 If you want to go beyond the basics of creating and producing music with Logic Pro, this Apple-certified guide is for you. Whether you’re a composer, producer, songwriter, engineer, studio programmer, or simply a music-lover who wants to create or produce professional-quality music in your Logic-based studio, you’ll find the self-paced, step-by-step instruction you need to begin creating your audio master works immediately.As a professional musician, educator, and a former employee of both Emagic and Apple, author David Dvorin knows Logic like no one else. Here, he uses project-based tutorials to guide you through real-world production tasks, revealing Logic’s secrets along the way. In short order you’ll be scoring and composing, creating your own sounds with Logic’s software instruments, and employing advanced mixing, editing, and production techniques. A companion DVD includes the lesson and media files needed to complete the book’s exercises, plus free trial Logic plug-ins from leading manufacturers. |
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Apple Pro Training Series: Logic Pro 9 Advanced Music Production $59.99 If you want to go beyond the basics of creating and producing music with Logic Pro, this Apple-certified guide is for you. Whether you’re a composer, producer, songwriter, engineer, studio programmer, or simply a music-lover who wants to create or produce professional-quality music in your Logic-based studio, you’ll find the self-paced, step-by-step instruction you need to begin creating your audio master works immediately.As a professional musician, educator, and a former employee of both Emagic and Apple, author David Dvorin knows Logic like no one else. Here, he uses project-based tutorials to guide you through real-world production tasks, revealing Logic’s secrets along the way. In short order you’ll be scoring and composing, creating your own sounds with Logic’s software instruments, and employing advanced mixing, editing, and production techniques. A companion DVD includes the lesson and media files needed to complete the book’s exercises, plus free trial Logic plug-ins from leading manufacturers. |
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Apple Pro Training Series: Logic Pro 9 Advanced Music Production, Adobe Reader $38.39 This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.If you want to go beyond the basics of creating and producing music with Logic Pro, this Apple-certified guide is for you. |
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Apple Pro Training Series: Logic Pro 9 Beyond the Basics $22.66 New – If you want to go beyond the basics of creating and producing music with Logic Pro, this Apple-certified guide is for you. Whether you’re a composer, producer, songwriter, engineer, studio programmer, or simply a music-lover who wants to create or produce professional-quality music in your Logic-based studio, you’ll find the self-paced, step-by-step instruction you need to begin creating your audio master works immediately. As a professional musician, educator, and a former employee of bot |
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Apple Pro Training Series: Logic Pro 9 Beyond the Basics $47.05 New – If you want to go beyond the basics of creating and producing music with Logic Pro, this Apple-certified guide is for you. Whether you’re a composer, producer, songwriter, engineer, studio programmer, or simply a music-lover who wants to create or produce professional-quality music in your Logic-based studio, you’ll find the self-paced, step-by-step instruction you need to begin creating your audio master works immediately. As a professional musician, educator, and a former employee of bot |
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Apple Pro Training Series: Logic Pro 9 Beyond the Basics $22.83 Used – If you want to go beyond the basics of creating and producing music with Logic Pro, this Apple-certified guide is for you. Whether you’re a composer, producer, songwriter, engineer, studio programmer, or simply a music-lover who wants to create or produce professional-quality music in your Logic-based studio, you’ll find the self-paced, step-by-step instruction you need to begin creating your audio master works immediately. As a professional musician, educator, and a former employee of bo |
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Apple Pro Training Series: Logic Pro 9 Beyond the Basics $41.7 Used – If you want to go beyond the basics of creating and producing music with Logic Pro, this Apple-certified guide is for you. Whether you’re a composer, producer, songwriter, engineer, studio programmer, or simply a music-lover who wants to create or produce professional-quality music in your Logic-based studio, you’ll find the self-paced, step-by-step instruction you need to begin creating your audio master works immediately. As a professional musician, educator, and a former employee of bo |
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Apple cider ankle zip corduroy pants $94 Stylish apple cider ankle zip corduroy pants – These slim cut pants are super of-the-moment with chic ankle zip details – Dress up basics with these versatile pants – Pair with an oversized plaid button down and wedge booties for casual cool – Style with a tie-neck blouse, and platform boots |
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AppleScript $49.99 Automate virtually any task on your Mac with scripts If you want to automate workflow on a Mac, AppleScript developer Mark Munro can show you how. Having worked with AppleScript almost from day one, he shares his methods, tips, and insights to help you automate virtually any Mac task using this universal-access, open-ended scripting tool. You’ll quickly master the English-like syntax of AppleScript, write scripts to control apps, explore subroutines and open-ended programming, and learn advanced techniques you can put to immediate use. Learn AppleScript and Script Editor basics and master the language Work with text objects, numbers, lists, records, subroutines, and data and system events Understand “if-then” statements and logical branching, and write a conditional script Control applications with scripts Explore open-ended programming, and create an image batch processor Produce flexible and expandable scripts using a hierarchical subroutine design Organize code into modules and libraries and create multi-module solutions Access the latest information on Apple development Visit www.wileydevreference.com for the latest on tools and techniques for Apple development, as well as code snippets and examples from this book. |
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AppleScript $49.99 Automate virtually any task on your Mac with scriptsIf you want to automate workflow on a Mac, AppleScript developer Mark Munro can show you how. Having worked with AppleScript almost from day one, he shares his methods, tips, and insights to help you automate virtually any Mac task using this universal-access, open-ended scripting tool. You’ll quickly master the English-like syntax of AppleScript, write scripts to control apps, explore subroutines and open-ended programming, and learn advanced techniques you can put to immediate use.Learn AppleScript and Script Editor basics and master the languageWork with text objects, numbers, lists, records, subroutines, and data and system eventsUnderstand “if-then” statements and logical branching, and write a conditional scriptControl applications with scriptsExplore open-ended programming, and create an image batch processorProduce flexible and expandable scripts using a hierarchical subroutine designOrganize code into modules and libraries and create multi-module solutionsAccess the latest information on Apple developmentVisit www.wileydevreference.com for the latest on tools and techniques for Apple development, as well as code snippets and examples from this book. |
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AppleWorks 6: The Missing Manual $8.3 New – Every year, AppleWorks arrives in the hands of four million Apple iMac* and iBook* buyers–with no manual. In this book, author Jim Elferdink guides the reader through both the basics and the hidden talents of the new AppleWorks version, placing special emphasis on Version 6’s enhanced word processing, Internet, and cross-platform file-exchange features. |
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AppleWorks 6: The Missing Manual $0.01 Every year, AppleWorks arrives in the hands of four million Apple iMac* and iBook* buyers—with no manual. In this book, author Jim Elferdink guides the reader through both the basics and the hidden talents of the new AppleWorks version, placing special emphasis on Version 6’s enhanced word processing, Internet, and cross-platform file-exchange features.Jim Elferdink is the author of Office 2008 for Macintosh: The Missing Manual and iWork ‘05: The Missing Manual, and co-author of AppleWorks 6: The Missing Manual. He also owns Macs for the Masses, a Macintosh consulting company. In former lifetimes a commercial photographer, farm owner, carpenter, and cabinetmaker; currently he enjoys gourmet cooking, digital photography, and racing sports cars. College introduced him to the Mac Plus and to comely professor Joy Hardin. He bought one and married the other. They share a home in the redwoods of far Northern California.David Reynolds is the executive editor of MacAddict magazine. |
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AppleWorks 6: The Missing Manual $6.31 New – Every year, AppleWorks arrives in the hands of four million Apple iMac* and iBook* buyers–with no manual. In this book, author Jim Elferdink guides the reader through both the basics and the hidden talents of the new AppleWorks version, placing special emphasis on Version 6’s enhanced word processing, Internet, and cross-platform file-exchange features. |
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BACK TO BASICS by Graham Webb APPLE GINSENG VOLUMIZING CONDITIONER FOR FINE HAIR 33.8 OZ for UNISEX $19.5 Launched by the design house of Graham Webb in , BACK TO BASICS by Graham Webb for UNISEX posesses a blend of: Back to Basics Shampoos Contain Natural Surfactants And Are Gentle To The Hair And Scalp. Conditioners Are Lightweight And leave No Dulling Build-Up. All Products Are Non-Petroleum Based And Free From Animal Derivatives And Mineral Oils. It is recommended for wear. |
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BACK TO BASICS by Graham Webb for UNISEX $12.09 BACK TO BASICS by Graham Webb APPLE GINSENG VOLUMIZING CONDITIONER FOR FINE HAIR 1000 ML for UNISEX |
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BACK TO BASICS by Graham Webb for UNISEX $13.55 BACK TO BASICS by Graham Webb APPLE GINSENG VOLUMIZING CONDITIONER FOR FINE HAIR 1890 ML for UNISEX |
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BACK TO BASICS by Graham Webb for UNISEX $11.5 Launched by the design house of Graham Webb in , BACK TO BASICS by Graham Webb for UNISEX posesses a blend of: Back to Basics Shampoos Contain Natural Surfactants And Are Gentle To The Hair And Scalp. Conditioners Are Lightweight And leave No Dulling Build-Up. All Products Are Non-Petroleum Based And Free From Animal Derivatives And Mineral Oils. It is recommended for wear. |
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Back To Basics By Graham Webb Apple Ginseng Volumizing Conditioner For Fine Hair $11.44 Buy Back to Basics conditioners – Back to Basics Apple Ginseng Volumizing Conditioner 33.8 oz (1 Liter). How-to-Use: Massage into hair, rinse. |
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Back To Basics By Graham Webb Apple Ginseng Volumizing Conditioner For Fine Hair $8.9 Back To Basics By Graham Webb Apple Ginseng Volumizing Conditioner For Fine Hair 11 oz For Unisex |
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Back To Basics By Graham Webb Apple Ginseng Volumizing Shampoo For Fine Hair $11.44 Buy Back to Basics shampoos – Back to Basics Apple Ginseng Volumizing Shampoo 33.8 oz (1 Liter). How-to-Use: Lather into hair, rinse. Follow with Volumizing Conditioner |
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Back to Basics Apple Corer and Peeler with Suction Base $20.95 Back to Basics Apple Corer and Peeler with Suction BasePeel, core, and slice apples for your favorite preserves or sauce recipe. This handy device affixes to your countertop with an easy-to-use suction mechanism that works with the flip of the handle. It also works great on potatoes. Made of metal. Features: Simple operation Suctions to countertop Peels, cores, slices Works on apples, potatoes |
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Bazzill Brads 5mm 75/Pkg-Candy Apple $7.99 Bazzill Brads 5mm 75/Pkg-Candy Apple |
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Bazzill Brads 5mm 75/Pkg-Candy Apple $1.24 BAZZILL BASICS-Brads. These brads coordinate with the beautiful colors in Bazzill Basics Cardstock Line. Each package contains seventy-five 5mm brads. Find the right color to coordinate or to contrast with your Bazzill Basics papers. Available in a variety of colors (each sold separately). Imported. |
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Bazzill Cardstock 12 X12 -Candy Apple/Criss Cross $8.99 BAZZILL-Bazzill Basics Paper. The highest quality and largest selection in cardstock papers for scrapbooking; card making and all paper craft projects. Available in flat; bling; glitter; Swiss dot and many more (each sold separately). This package contains twenty-five 12×12in sheets of acid and lignin free cardstock (all the same color). Not sold as individual pieces. Made in USA. Dimensions:. Height: 12. Width: 12. Depth: 0.6 |
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Bazzill Cardstock 12 X12 -Sour Apple/Burlap $8.99 BAZZILL-Bazzill Basics Paper. The highest quality and largest selection in cardstock papers for scrapbooking; card making and all paper craft projects. Available in flat; bling; glitter; Swiss dot and many more (each sold separately). This package contains twenty-five 12×12in sheets of acid and lignin free cardstock (all the same color). Not sold as individual pieces. Made in USA. |
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Categories: hair care | Tagged: apple, basics apple mac, basics apple's color, basics applescripting, basics applet, basics applets java, howto, mac, osx, software |